Every company has a story. Starting out, it’s easy to stick to your story, since it was probably written right in the business plan. When everything takes off, though, new stories take shape and the very hallmarks of growth can threaten long-term sustainability; market expansion, new customers, hiring and training more employees, and broadening product and service offerings are great problems to have. However, stories can become diluted, get lost in translation, or might be yesterday’s news.
So, what’s the big deal about a business story? Think of it as the foundation for everything you build, and the glue that holds it together. Your story should resonate in every customer interaction; it should be woven into every piece of marketing and correspondence; it should be the mantra on the mind of every employee and partner. Above all, your business story has to be compelling and relatable if you hope to inspire.
You are great at what you do. Let us help you tell that story.