Every company has a story to tell. Starting out, it’s easy to stick to your story, since it was freshly minted in the business plan. The script worked with every audience for the handful of folks sharing it.
As the business grows, stories evolve and new characters take shape. Expansion to more markets, signing new customers, hiring and training more employees, and broadening product and service offerings are great problems to have. However, your company’s story may have taken on a life of its own and might be diluted, lost in translation, or worse – yesterday’s news.
Why bother with a business story? Think of it as the foundation for everything you build, and the glue that holds it together. Your story should resonate in every customer interaction; it should be woven into every piece of marketing and correspondence; it should be the mantra on the mind of every employee and partner. Above all, your business story has to be compelling and relatable if you hope to inspire.
You are great at what you do. Let us help you share that story – contact us today!